Collectivism is the root of Marxism, Socialism, Communism, Nazism, Racism and Totalitarianism. All of these “ism’s” believe that the individual must be sacraficed for the greater good of the collective.
Individualism is what makes each and every one of us special and unique. The individual rewards and is rewarded through Liberty. Because Liberty grants people freedom to choose whats best for themselves and those around them.